France and Italy launch a cultural themed network at ITB Berlin NOW
French and Italian tourism authorities have launched an initiative centred around the Tyrrhenian Sea with the aim of making the vast cultural heritage of this region between Naples, Marseille and the large islands more widely known.
The number of co-exhibitors accompanying the Italian National Tourist Board (ENIT) at ITB Berlin NOW this year reflects Italy’s diversity. Hundreds of co-exhibitors will be taking part with Italy’s Brand Card.
In addition to important events in 2020, ENIT has information on anniversaries in Italy and is holding a number of press conferences at the Piazza Italia on the stand
When conversation turns to Tuscany, endless fields of lavender, olive groves, picturesque vineyards and ancient castle ruins spring to mind – in short: holidays to satisfy all the senses. If, during the conversation, one cautiously asks if dogs are welcome, quite often the answer is “Yes”: "I cani sono benvenuti."
