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John Kester

Disruptive Herausforderung: UNWTO untersucht Plattform-Angebote

A disruptive challenge: UNWTO investigates offers of new platforms

Dr. Taleb Rifai, Generalsekretär der UNWTO

Dr. Taleb Rifai, Secretary General of the UNWTO, was unequivocal about the situation in the travel sector: “We have a problem with innovation and with thinking outside the box“, he said at ITB Berlin, and briefly outlined how the tourism industry should react to the new P2Ps and platforms on offer: “We should not fight them, because they contain many positive elements, but we should know how to deal with them“, explained Rifai, who pointed out that these are commercial services offered via digital platforms, and not a case of unpaid exchanging or sharing.