How can a massive growth in tourism happen in a sustainable way? This is the challenge currently faced by Southeast Asian country Myanmar. Previously called Burma, the country had one million visitors just five years ago, and this past year they have already had over three million. "We need to manage growth, and we need to manage it sustainably," proclaimed Mario Hardy of PATA at ITB Berlin Convention. Getting away from the "bucket list” phenomenon is important. "We want to encourage tourists to go beyond the main sights, because that is what will help improve the lives of the people,"