ITB Berlin holds a mirror to developments in this sector. In the 30 years I have been here ITB has evolved to an incredible degree. It really is very impressive how the show has built up the technology segment, and the Digital Lab hosts really good events. Time is short, and there is lots of information to be had with ITB Berlin expanding so much. The trade visitor days are packed with information, networking, cultivating relations and holding meetings, you see everybody you want to see – and more. You have to be here. I still want an indoor navigation system.