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TTA is playing an increasingly important role in global tourism

ITB Berlin 2019: Technology, Tours und Activities

Technology, Tours and Activities (TTA) celebrated its launch at this year’s ITB Berlin. In an interview, the Adventure Travel Trade Association (ATTA) as well as Friederike Hansen and Juliane Gaebler, who are responsible for the TTA segment at ITB Berlin, give their assessment of events.

You participated in the launch of the new Technology, Tours und Activities (TTA) segment at ITB Berlin 2019. How did the show go for you? What successes did you record?

TTA spielt eine zunehmend wichtige Rolle im weltweiten Tourismus

ITB Berlin 2019: Technology, Tours und Activities (TTA) feierte auf der diesjährigen ITB Berlin Premiere

Technology, Tours und Activities (TTA) feierte auf der diesjährigen ITB Berlin Premiere. In einem Interview ziehen die Adventure Travel Trade Association (ATTA) sowie Friederike Hansen und Juliane Gaebler, verantwortlich für das Segment TTA auf der ITB Berlin, Bilanz.

Sie haben bei der Einführung des neuen Segments Technology, Tours und Activities (TTA) auf der ITB Berlin 2019 mitgewirkt. Wie verlief die Messe für Sie, welche Erfolge konnten Sie verbuchen?

ITB Berlin Convention: Humanoid robots – artificial intelligence in tourism

ITB Berlin Kongress: Humanoide Roboter - Künstliche Intelligenz im Tourismus

Last year’s key topic on the service provided by humanoid robots will be continued at the ITB Convention 2017 with a focus on artificial intelligence. Technology giants are investing heavily in researching and finding uses for artificial intelligence. People and the industry are being driven forward by innovation. It seems only a matter of time before the latest technology impacts on travel behaviour and parts of the tourism service chain.