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tourism recovery

An industry comes back to life: How the tourism industry is preparing for the ‘new normal’ in travel

Tourists at the beach in Egremni (Lefkada)

The last few months have been a real turning point for the industry. Never before has the world stood still, and along with it the possibilities for travel. In retrospect, the plight of the holidaymakers who were stranded in Spain under a volcanic ash cloud now seems trivial compared with the impact of recent times. While shutting down tourism and aviation at the start of the outbreak was a logistical tour de force, the effort needed now to restart these industries is much greater.