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Tours and Activities

TTA is playing an increasingly important role in global tourism

ITB Berlin 2019: Technology, Tours und Activities

Technology, Tours and Activities (TTA) celebrated its launch at this year’s ITB Berlin. In an interview, the Adventure Travel Trade Association (ATTA) as well as Friederike Hansen and Juliane Gaebler, who are responsible for the TTA segment at ITB Berlin, give their assessment of events.

You participated in the launch of the new Technology, Tours und Activities (TTA) segment at ITB Berlin 2019. How did the show go for you? What successes did you record?