Tourism marketing in Oman is particularly focused on sustainable travel. That was a policy cornerstone of his country, said Salim Al Mamari, the Ministry of Tourism’s director of Sales & Marketing on Friday at the virtual We Love Travel! event, with a view to business after the coronavirus pandemic. The country was focused on doing everything to meet the needs of future generations where travel was concerned. He quoted a turtle reserve as an example, which was strictly protected by a decree from the sultan.