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  • After more than a year of the pandemic travel is opening up again, and depending on which country at different speeds

    Around the world a state of emergency has existed for the last 12 months. The travel industry has been hardest hit, and in many places has come to a standstill. The world is gradually opening up again, not least due to good vaccination progress – although at vastly varying speeds.

    In Asia and Australia the impact of the pandemic has been far less serious than in Europe or the Americas. In part, this is because individual countries closed their borders. Exceptions exist, however. A two-way travel bubble between Australia and New Zealand was recently set up to allow movement between the two countries. Images of people in each other’s arms, having not seen each other for about a year, went around the world, while the recently imposed ban on Australian citizens returning from India, a red-listed zone, caused controversy.

    There are positive signals from the US, where vaccination levels are among the highest and around 45 per cent of the population have received a first jab. Accordingly, domestic air travel has mushroomed in recent weeks. More and more Americans are travelling to the Caribbean again. Nevertheless, fear of repeated outbreaks is widespread. A spring break surge of visitors to Miami and Fort Lauderdale triggered news headlines, followed by warnings issued by the authorities. Subsequently, Miami immediately limited access to Miami Beach.

    As is well known, vaccination numbers in Israel are high. With around 60 per cent of the population vaccinated, the country is proud to be the first to have reached a state akin to herd...

  • © Shane Rounce

    OECD expert Alain Dupeyras at the ITB Berlin NOW Convention on the importance of best practice examples

    Short term crisis management is of no longer of any use for tourism during and after the Covid 19 pandemic. “We cannot just act in the short term, we have to adopt a long term approach, develop a new concept for tourism and apply innovations", declared Alain Dupeyras, Head of Regional Development and Tourism Division for the Organisation for Economic Co-operation and Development OECD, in his keynote speech on Friday afternoon at the ITB Berlin NOW Convention. According to Dupeyras the crisis has revealed a number of weaknesses for which remedies must be found. For example, there have been major deficiencies in the coordination between countries, while statistics and the bases for data have frequently proved inadequate.

    In future, according to Dupeyras, there is no point in returning to the previous situation that caused over-tourism to become a problem in many places prior to the pandemic. “In some cases local inhabitants were completely marginalised", said the expert from the OECD. If the right approach is adopted, however, tourism can also benefit the local population, for example by making places more attractive and thereby attracting foreign investors. Dupeyras also called for a greater diversification of tourism facilities and attractions in the future, and for more attention to be paid to small and micro-enterprises. As Dupeyras pointed out, the OECD is aware of the importance of this issue and has therefore compiled a wide-ranging report, which can be accessed online.

    Dupeyras believes that it is an important task for the OECD to promote communication between countries and to make them aware of best practice examples. He drew attention to Canada and the...

  • © Macu Ic

    Much needs to be done to equip tourism for the future: at the ITB Berlin NOW Convention experts are calling for fairer and more sustainable changes

    Stumbling from one crisis to the next and not learning anything – this is something that tourism must avoid. For reasons of climate policy alone there is a need for new concepts to make travel more sustainable. This view was shared by the participants in a panel discussion at the ITB Berlin NOW Convention. But what form should changes take if they are to be fair and protect the climate? “Tourism will have to change, and instead of being an industry with high emissions and small margins it should produce a high added value and low emissions", declared Prof. Dr. Stefan Gössling, who conducts research into sustainable tourism at the Linnaeus University School of Business and Economics. “We need a new model for destinations, aimed at achieving optimisation and not maximisation", according to Gössling.

    One positive example of this is the tour operator Intrepid Travel, which has set itself ambitious CO2 reduction targets, which also take into account the supply chain, and has acquired “B Corp" certification in 2018. This confirms that the company is committed to “benefit" as a corporate objective and has undertaken to maintain the highest standards in the areas of social involvement, the environment, transparency and responsibility. “B Corp is a certificate awarded to ethically run companies that view their business activities as a force for good", according to Zina Bencheikh, Managing Director EMEA at Intrepid Travel.

    Judy Kepher-Gona from the Kenyan consultancy Sustainable Travel and Tourism Agenda STTA pointed out that there is still a great deal to be done in the tourism sector in terms of sustainability and social...

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Diese Gruppe richtet sich an Journalisten, Onlinepublizisten und Kommunikationsexperten auf Unternehmensseite, die sich zur ITB Berlin und zur ITB Asia sowie über touristische Themen informieren und austauschen wollen. Auf der ITB Berlin und der ITB Asia trifft sich die ganze Welt: Menschen, die in der Reiseindustrie arbeiten, und Menschen, die sich über die schönsten Reiseziele informieren möchten. Die Kombination aus Fachausstellung, Publikumsmesse und dem weltweit größten Fachkongress zieht Jahr für Jahr zehntausende Besucher, Aussteller und Medienvertreter an.


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This group is aimed at travel trade professionals, journalist, online publicists and company communication experts wishing to discuss and learn more about tourism topics at ITB Asia and ITB Berlin. People from all over the world, those working in the travel industry and those wishing to find out about the most attractive destinations, meet at ITB Asia and ITB Berlin. Each year this combination of industry exhibition, a trade fair for the public and the world’s largest specialist convention attracts tens of thousands of visitors, exhibitors and media representatives.